In a bold move aimed at expanding economic opportunities in Morocco, three prominent financiers have invested EUR 25 million in Imperium Holding, a leading luxury tea and infusion packaging company based in Morocco. Proparco, the Danish Investment Fund for Developing Countries (IFU), and Si Advisers have teamed up to inject this significant sum into the company, which has been at the forefront of sustainable tea packaging since 1979.
The investment will not only fuel Imperium’s growth but will also create nearly 1,000 new jobs, taking its workforce to 2,100 employees. The company plans to expand its operations, focusing on eco-friendly and innovative packaging solutions, including its pioneering SITI subsidiary that manufactures sustainable stitched tea bags. This boost is a win-win, as it not only propels the company’s vision for expansion but also promotes social and environmental responsibility.
Youssef Shelbaya, IFU investment manager, stated, “This investment offers both strong commercial returns and significant developmental impact.” He highlighted Imperium’s leadership in the tea sector and the company’s goal to double production capacity while advancing long-term sustainability targets.
This deal also aligns with Proparco’s 2023-2027 strategy to address societal challenges, focusing on sustainable and resilient economies to reduce poverty and inequality. Frédérique Masi, Proparco’s North Africa regional director, noted that Imperium’s strong market position and regional influence make it an ideal partner for fostering inclusive, resilient growth across the region.
Imperium’s leadership, particularly the El Baroudi family, is committed to improving governance, including increasing gender diversity in senior roles, and this investment will support these objectives as well. “It strengthens our position as an innovative partner for premium tea brands, giving us a competitive edge in a rapidly changing market,” said a company spokesperson.
Legal counsel for the deal was provided by Asafo & Co, with financial advice from Ecovis Advisory Morocco, ensuring a smooth partnership that promises to bring lasting benefits to Morocco and beyond.
